Picture This: Using Instagram to Connect With and Engage Your Users
Wednesday, June 19, 2019
2pm Eastern (11am Pacific | 12pm Mountain | 1pm Central)
Description: Instagram is one of the most popular social media platforms available today. It is mobile friendly and highly visual, making this tool an exciting way to connect with younger demographics. Instagram is also a great way to both showcase your library’s story and engage your users. This session will show you how to make the best use of your account through mobile photography tips, content ideas, and special projects that bring your online content into your library. We will also look at the best way to connect with your users who use Instagram through social listening, geotagging, and building relationships with influencers.
About the Presenter:
Meghan Kowalski is the Outreach and Reference Librarian at the University of the District of Columbia. Previously, she worked in both public and technical services at the Catholic University of America’s John K. Mullen of Denver Memorial Library. She is interested in engaging communities through online and offline outreach initiatives. One of her other current focuses is to increase library professional skill development by breaking down traditional silos, learning from other industries, and encouraging personal career management. You can learn more about her experiences and see some of her work on her website meghankowalski.com