Maximizing Outreach Without Maxing Out: No-to-Low Cost Ways of Getting Your Library’s Message Out There
Wednesday, August 17, 2016
2pm Eastern (11am Pacific | 12pm Mountain | 1pm Central)
Almost every library considers marketing and outreach a priority, but too often staffing or budget constraints cut these efforts off at the knees. Join us for a webinar to discuss some of our successful no-to-low cost outreach and marketing efforts from both academic and public libraries. This webinar will cover how to select what to focus on, options you can try, and resources where you can reach out for help. Learn how to take in new ideas and scale them to your library without burning out your staff or maxing out your budget. From our cash-strapped marketing budgets to yours, join Amanda Roper and John Mack Freeman for a discussion on how you can do marketing and outreach without breaking the bank.
About the Presenters:
John Mack Freeman is the Marketing and Programming Coordinator at the West Georgia Regional Library. Since 2009, he has also been a freelance technical writer and web designer. A former ALA Emerging Leader and current GLA 2nd Vice President, his professional focus is outreach to underserved communities, advancing intellectual freedom for a new generation, and helping spread marketing best practices to libraries with fewer resources across the country. When he’s not over volunteering for professional associations, Mack is usually hanging out with his fiancé and his super lazy Australian Cattle Dog.
Amanda Roper is the Interlibary Loan and Reserves Specialist (official title) and Marketing and Communication Specialist (unofficial role) at Brenau University in Gainesville, Georgia. She is active in the Georgia Library Association serving as a Public Relations committee member and manager of the GLA Twitter account. Amanda blogs about books at www.figandthistle.com, has a penchant for contemporary American poetry, and is more than a little bit obsessed with coffee.
Can’t make it to the live show? That’s okay. The session will be recorded and available on the Carterette Series Webinars site for later viewing.
To register for the online event
1. Go to registration page: https://goo.gl/brWx9y
2. Complete and submit the form.
3. A URL for the event will be emailed to you immediately after registration.
Contact a member of the Carterette Series planning team with questions or suggestions: